Why your business website should have a business blog

Every website should have a blog. An integrated blog for choice, but if that’s not possible, create an external blog using a free site such as blogger.com. You can customize blogger.com to look quite professional.

There are two important reasons why a business should have a blog.

1. It helps with SEO. You can create keyword-rich posts which will be indexed by search engines and drive up your page ranking.

2. You can connect with your potential clients or customers.

If you’re gong to have a blog, you must post in it on a regular basis. At a bare minimum, you should make a post once a week. Two or three times a week is better – every single day is best.

The number of posts you make is dependent on your business, of course, and your target market. If you are a professional photographer, you can easily create a new post every day just by uploading one of your photos and writing a few descriptive sentences about it.

If you are a marketing consultant, you will want to post an information- and keyword-rich post every other day or so – blog posts that will illustrate your knowledge of every aspect of marketing. A few fluff posts per month are allowed – amusing graphics you come across on the web and so on.

Manifesto

A blog integrated into a website is a must these days. It allows you to have fresh content on a weekly basis – which helps with your SEO.

If you are going to use WordPress, it is best to have WordPress hosted on your own server. This is because it is the only way that you can import plugins! If you purchase and host your blog/site at WordPress.com itself, you are limited to what you can do!